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The world’s first searchable smartguide to reef life. With the Reef Finder (A4 paper edition) you can identify anything by choosing what it looks like! An easy-to-use primer that de-mystifies the blizzard of biodiversity found on reefs
Over 840 images Covers all major fish & invertebrate groups Also includes marine reptiles Search using a unique 9 page Visual Index system. WYSIWYLF - What You See Is What You Look For! No biological knowledge required to solve the 'What is it?’ problem! Not for underwater use!
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ALSO: check out the Coral Finder
About the REEF FINDER
How to use 1
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How to use 3
BUT NOT AS YOU KNOW IT!
Traditional guides are arranged in scientific order which is a fatal flaw for learning. They assume you know what “kind” of thing you are trying to ID and where to look in their book in the first place. Enter the Reef Finder – the Reef Finder’s Visual Index solves the ID problem for divers without assuming you have biological training. For example you can search by ‘Tentacles’ or many other shapes, textures and concepts like ‘holes’ or ’sediment’. Now for the first time you can explore, discover, learn and communicate with others!
When it comes to ease of use the Reef Finder has no competition. Use the Visual Index to look for the shape of the critter in front of you, then choose a Gallery page to confirm. Think of it as Visual Hyperlinking – it’s a process we call WYSIWYLF – What You See Is What You Look For. The Reef Finder only tells you about things you can actually see. With no technical terms or prior knowledge required there’s nothing to get between you and learning. Take pictures and use the Reef Finder to ID your mystery beasties then use that knowledge to look them up in traditional field guides, making them more useful too! The Reef Finder – empowering the interested person to get results instantly!
The Reef Finder has got you covered for all the major fish and invertebrate groups, plants and marine reptiles so there is no need to keep it all your head. Use the Visual Index to ID the weird and wonderful critters you see on every dive. Take pics with a snappy cam of all the weird things you see while diving and use the Reef Finder to solve their ID’s with friends. Great for course work, surveys, snorkelling, reef walks and beach-combing.
The Reef Finder is designed to be both simple and deep: it’s the perfect fast-start ID tool for beginners as well as a powerful “answer anything” reference for instructors, trainers, students and nerds of the obscure! Developed over 3 years and tested by dozens of biologists and dive instructors the Reef Finder is innovative, accurate and practical. It’s the world’s first comprehensive searchable field guide reef biodiversity. Note: the Reef Finder uses examples taken from the Indo Pacific but actually works anywhere because when you are trying to answer... ‘What kind of thing is that?’ ...the big ideas of biology are universal!
The Reef Finder only mentions things you can actually see underwater which makes learning easier. All descriptions are in plain language with yellow tip arrows to guide learning. Pages contain helpful ecological information and warnings.
"Received the Reef Finder yesterday. It’s simply wonderful! If I was a beginner diver, it’s exactly what I would wish to have. So much instant learning in such a small package. So practical and quite frankly, magical – opening the mysteries of the underwater world in 52 pages!"
Juergen Freund & Stella Freund
Freund Factory Photography
"Running practical classes with the Reef Finder and Coral Finder has been wonderful for my students – they enjoy the being able to explore visually. "
Stuart Kininmonth
Ecologist - University of South Pacific
"Brilliant!"
Professor Paul W. Sammarco
Louisiana Universities Marine Consortium (LUMCON)
"I have had fun with the Reef Finder trying to imagine that I didn’t know answers. I think it will be great for my invertebrate lab.
Selina Ward
Coordinator Stanford in Australia Program, Biological Sciences, The University of Queensland
"The Reef Finder approach is unique for a printed product and matches the way a conversation goes with a reef visitor over something they saw and are describing it.
Chris Jones
Great Barrier Reef Marine Park Authority
"I have the Reef Finder in my hands. Beautiful work!!!. Congratulations for this new achievement. Excellent for educational purposes and it will be very useful for any diver.
Dr. E. Alberto Rodríguez-Ramírez
Postdoctoral Research Fellow, Global Change Institute, The University of Queensland
"I really feel that the Reef Finder will shine in an educational setting were students undertaking scuba and snorkelling activities are able to participate more inclusively."
Rickard Abom
PADI Master Instructor 15 years experience / 1000+ students trained.
